A website is the base for any online marketing campaign strategy. It is usually best to have a website professionally constructed, but this can often cost hundreds and sometimes even thousands of dollars. Many small business owners and entrepreneurs choose to create their own websites and many software programs to help you are available for [...]
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A website is the base for any online marketing campaign strategy. It is usually best to have a website professionally constructed, but this can often cost hundreds and sometimes even thousands of dollars. Many small business owners and entrepreneurs choose to create their own websites and many software programs to help you are available for free download from various sites. In order for your website to be a successful anchor it will need to work well with search engines like Google and Bing. Search engines use keywords to pick out information. Make the homepage of your website rich in the keywords related to your business or service to optimize it for search engines.
Once your website is optimized for search engines, you will need to provide means of interacting with your customers online. Customers like to know that the owners of websites they visit are active on the site. Post a blog or create discussion forums where customers can ask questions, give reviews, or discuss various products. Make it as easy as possible for customers to contact you with questions. Looking up contact information from a separate page is the slowest way. It is better to have a simple contact form on your homepage.
Once you have a strong website, consider an affiliate program. Affiliates are like business partners, and the internet makes affiliate marketing easier than ever. With most affiliate programs you offer to reimburse your affiliates every time a customer on their site clicks your ad and is redirected to your site. Prices are highly negotiable, it is usual around ten cents a click, and you will need to consider how much you can afford. Automatic programs take care of tracking clicks for you. The better your affiliate link, the more successful it will be. A picture is strongly recommended, and the best affiliate links are animated. Many web masters maintain their sites through affiliate marketing, and are often willing to trade affiliate links. They will put a link for you, if you also put a link for them.
Email is the most effective means of advertising and communicating online. It is considerably cheaper to conduct and email marketing campaign than a traditional mail campaign. It is very important to narrow down your niche audience and target your campaign. Your biggest hurdle when creating emails and press releases is to get them past your customers spam settings. If possible, make the emails more personal and make sure your email address and name appears personal and professional. Spam blockers will easily weed out email addresses with strange names or formats like joe1234@gmail and so on. If your customer base is especially small or you are just starting to build customers consider sending a personal contact to each one. Emails sent to only a single person are very likely to get through a spam block.
Consider getting outside the web. Yes, it sounds strange, since you are, after all, conducting an internet marketing campaign. If you can translate some of your advertising over to newspapers, magazines, or other printed articles you will reach a wider audience. The trick is to always direct the customer back to your website. Make your web address and online services obvious and keep your print ads short to keep costs as low as possible.
Internet guests are looking for interaction more than anything else. If you host contests and giveaways, customers who would normally bypass your site will be interested. Always be careful to ensure your ?freebies? are worth the effort and that the contest is advertised through your affiliates and email marketing. You will want to ensure you attract more customers than your giveaway costs you.
A great way to increase the personal connection and interaction through your website is to include video or audio blogs. Since your marketing is being done electronically you may rarely see your customers face to face. Posting videos on your website is a great way to make up for this lack.
Flexibility is the greatest advantage to an internet marketing strategy. You will be tracking your results in real time by monitoring how many customers are visiting your site and where within your site they are going. Every individual page of your site can be monitored for customer traffic and every single link can record how often it is clicked on?in real time. This allows you to change things quickly, easily, and cheaply. If you find a link isn?t working or customers aren?t being directed to a page they way you would like, simply change it. So long as you own and control your website yourself, it should cost you next to nothing to make these kinds of changes. That is much better than print advertising where you are stuck with your article or ad as is once it is printed.
Create an online newsletter or other automatic form of communication to use as your customer base grows. Customers will need constant reminders that your site or services are changing or growing. When a new customer visits your site, design a feature, such as a splash page, that encourages them to sing up for your weekly or monthly newsletter. These will always be delivered via email and will always be free for you and the customer. Your newsletter should be rich with links directing the customers back to various pages of your site.
As your business grows, one website may not be enough. Customers can become easily overwhelmed by a website with too many links and pages. They may give up before finding what they want. It you are featuring a new product or service, consider creating a secondary website just for it. Link your two websites together on your homepages. The secondary website will also bring your new product or service to the forefront on search engines, rather than having it buried within your existing site.
Maximizing the fluid and inexpensive nature of the internet will be critical to having a successful business. Online marketing has expanded into niche areas:
Hotel Online Marketing & Luxury Hotel Website Design & Marketing
+Tim Capper
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Source: http://www.standoutuk.com/blog/successful-internet-online-marketing/
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