Success in business, particularly in a small business, often hinges upon how well the entire organization understands the company?s vision, philosophy, and procedures.?Unfortunately, these are often the very topics which are overlooked at company meetings where business owners focus on immediate goals and/or problems.?Relationships are saved and deals are made by a staff that understands what the business is trying to accomplish, stays on message, and speaks with the same voice.?
Memos won?t do it.?Retreats or pep rallies held once every blue moon won?t do it either.?Too many business view team building with a binge and purge mentality.?These owners seem to feel that one can make up for a lack of consistency with an intensive effort every year or two.?I advise these owners to save their breath and their money rather than engage in these pointless exercises.?
Instead, team building is more like a fitness regimen.?Effort consistently applied over time, even in short bursts, will always have the desired effect.?In contract, we're one to attempt to get in shape by running a four hour marathon once every 18 months instead of adopting a consistent training regimen, one would be much more likely to end up in the hospital than at the finish line.
Similarly, there is no substitute for regular hands-on training in everyday policies and procedures.?If your company decides to put in the effort to tighten up its documentation, for example, the effort would be wasted unless each front line person were personally introduced to and trained in the use of the new materials.?The training may take five minutes or five days.?But in either case, every business owner should know that the best procedures in the world will not overcome the problems caused by a staff ill-prepared to use them.
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