With the current real estate market slump, there are more motivated sellers than ever before who are looking to get rid of their houses. A lot of these are profitable deals, but at the same time, lots of them cannot be profitable deals for the majority real estate investors.
With this proliferation in the number of deals available on the market, most real estate investors end up with more phone calls from distressed sellers looking to sell their houses.
Needless to say, most of these phone calls cannot yield any deals at all. You must therefore filter time wasters from real deals without wasting valuable time and effort, while still attracting all the good deals from motivated sellers.
And why not do it hands-off if you can? This is why you need a good real estate investors website out there. The web site you buy should offer a big selection of designs to choose from and the ability to customize the designs to suit your real estate investing needs. You should be able to keep your brand such as logo or even a custom look if you need to.
If at all possible, you should not have to pay extra to choose any design you want.
Equally important, nobody wants to go through a maze to find out how you buy and sell houses, or how you run your real estate investing business regardless of your business model.
A good real estate investing web site must be simple and informative enough for motivated sellers to submit their information on the web site instead of making a phone call thereby pre-screening and pre-negotiating deals for you.
The web site must seek to convert your target audience, such as pre-educate motivated sellers so they see you as the only professional qualified to solve their house problems. It must persuade them to submit their information right there instead of calling you saving you lots of time.
When you are selling your properties, it must serve to present them in an easy, friendly manner so a potential buyer can tell in a few minutes if it?s a deal for them or not.
5) It must be optimized for search engines
Motivated sellers must be able to find you on the internet. So must house buyers or other leads that you target in your business. Your real estate investors web site must therefore be well optimized for search engines. Targeting your local market on the search engines is especially important if you buy and sell properties in your local market
6) It must be easy to maintain
Most real estate investors are not computer geeks. A good real estate investing web site must be easy to run and control. Preferably, the web site should be controlled from a virtual back office (admin panel). The front end should completely free of maintenance.
7) The web site must be easily adaptable and flexible
There is no one size fits all does in real estate investing. Each business is unique, and a good real estate investors web site must adaptable to your current real estate investing model you might have without major changes. You must be able to create new pages, add or modify content easily, and create any forms to collect any type of information you choose. You should have the flexibility to choose designs and business model easily without major changes. Most real estate investors also have other side businesses, such as being a mortgage broker, credit restoration, Realtors, etc. Your real estate investing web site must allow you to supplement these services along with investing in real estate if you want to.
Automation is a indispensable necessity for marketing on the internet and making the running of your business easier. A good real estate investing web site must allow you to create unlimited follow-up autoresponders to manage email campaigns for your motivated sellers, buyers lists or any other lists you manage on your web site.
For example, you can set up a Thank You message to motivated sellers after they submit their information, so that once they submit their house information, they get an instant message that says something like Thank you for your enquiry. We will get in touch with you within 24 hours or something like that.
Similarly, you should be able to create automated reminders to remind you of any important events on your real estate investing business. Your busy schedule should not get in the way of important follow-ups so crucial to successful real estate investing.
9?) It must be reasonably priced
Sadly, most real estate investing products are too costly. If you do not get hit with a big upfront invoice, you stuck with a big monthly fee. The real estate investing web site you choose must not offer these constraints, otherwise it quickly becomes a liability instead of than an asset for your real estate investing business. The web site must allow you to install it and run it from any web hosting account you choose.
10) It must offer free lifetime support and upgrades
When you buy your real estate investing web site, you must get free lifetime support and upgrades. If a web site charges for everything they do for you, run the other way. Free support must be a compulsory part of any real estate investing business.
These are just a few tips to look out for when shopping for a real estate investing web site. There are many other minor things but if you stick to these basic rules, you should be happy with the web site you get. In one sentence, the real estate investing web site you choose must make your business fun and simple to run.
Simon Macharia -
About the Author:
Simon Macharia is an active real estate investor and also provides interactive, database-driven, web sites for real estate investing at http://RealEstateInvestorsWebSites.net
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